Playing to win:
Engineer Change in an area:
Prototyping (ideate, build, measure, learn):
Digitalisation of key business processes & touch points and implement new business models.
Become Customer Obsessed.
Change the way you work and the way you make decisions to change behaviors and attitudes.
Upskill your people and increase the metabolic rate of the organisation.
Pursuing the wrong idea can be very costly. Most new ideas fail in the market—even if competently executed. We call this the Law of Market Failure. There is only one way to fight the Law of Market Failure: test the market for your ideas objectively, rigorously, and quickly before you invest to develop them.
It’s not magic. Innovation can be a scientific-iterative process and not a hit-or-miss gamble. We will use Proof of Value Sprints to build prototypes, test them with end-users and learn from the data to inform pivot or persevere with decisions.